Storyboard
30 scenes, 7:14 at 150 words per minute including pauses. Narration is copied from the script; every chart value and on-screen citation is checked against a passage.
1. sc01 · 0:00 to 0:12 typography
Say your furnace gives out in January, and the quotes land on the kitchen table: a new furnace, or a heat pump, and the heat pump is the bigger number.
Visual. Warm dark field; "The quotes land on the kitchen table" settles in large type as the sentence begins.
On screen. The quotes land on the kitchen table
2. sc02 · 0:12 to 0:17 typography
Is that the real price gap, or are the quotes pricing different jobs?
Visual. The question types on, centred; "different jobs" turns amber as it is spoken.
On screen. The real price gap, or different jobs?
3. sc03 · 0:17 to 0:27 typography
And once you know the price, is any of the federal heat pump money you have heard about still there to help?
Visual. The question types on, centred; "still there" turns amber as it is spoken.
On screen. Is the federal heat pump money still there?
4. sc04 · 0:27 to 0:39 typography
The channel Atlas AC puts the usual view plainly: "for upfront cost the furnace is going to be the cheapest the heat pump is going to be the most expensive".
Visual. Quote card, text only; "the most expensive" turns red as it is spoken.
On screen. "for upfront cost the furnace is going to be the cheapest the heat pump is going to be the most expensive"
Cite. Atlas AC video
5. sc05 · 0:39 to 0:48 typography
EnergySage says nearly the opposite: "Installing a heat pump often costs less than simply swapping in a new AC and furnace or boiler".
Visual. Quote card, text only, mirrored from the previous one; "costs less" turns green as it is spoken.
On screen. "Installing a heat pump often costs less than simply swapping in a new AC and furnace or boiler"
Cite. EnergySage article
6. sc06 · 0:48 to 0:59 typography
The difference is what you compare the heat pump with: a furnace on its own, or a furnace plus the air conditioner beside it.
Visual. Two lines build one under the other as they are spoken: the furnace on its own, then the furnace plus the air conditioner.
On screen. A furnace on its own / A furnace plus the air conditioner
7. sc07 · 0:59 to 1:25 data-chart
Start with the furnace alone: in one database of recorded HVAC jobs, traditional fuel-fired heating systems averaged $3,000 less than heat pump installations, though a heat pump also does the cooling. Another analysis put the extra cost of replacing a house's existing heater with a heat pump, rather than with the same kind of heater, at an average of $6,600.
Visual. Two tiles: the $3,000 average gap in the HVAC database, then the $6,600 average extra cost of switching to a heat pump.
| Fuel-fired heating averaged less than heat pumps by | $3,000 | 3000 | usd | Less 2021 (LBNL), cost of decarbonization retrofits, lines 3027-L3031 |
| Average extra cost of a heat pump over a like-for-like heater | $6600 | 6600 | usd | Deetjen 2021, private economics of US residential heat pumps, lines 804-L807 |
Cite. Less 2021 (LBNL), HVAC cost databaseDeetjen 2021, US residential heat pumps
8. sc08 · 1:25 to 1:27 transition
Now count the air conditioner.
Visual. Split field: the furnace side slides over to make room for the air conditioner side.
9. sc09 · 1:27 to 1:41 data-chart
One study's median installed costs put a heat pump at $6,185, just $270 below a gas furnace with central air, and most of their price ranges overlap.
Visual. Two tiles side by side: heat pump median installed cost, gas furnace plus central air median; the heat pump tile lands slightly lower.
| Heat pump | $6,185 | 6185 | usd | Edwards 2024, inequities in heat pump bill savings, lines 1829-L1836 |
| Gas furnace + AC | 6,455 | 6455 | usd | Edwards 2024, inequities in heat pump bill savings, lines 1838-L1854 |
Cite. Edwards 2024, heat pump installation costs
10. sc10 · 1:41 to 1:59 data-chart
The first database's report points the same way: in its model projects for homes with no cooling, an all-electric heating, cooling and hot-water upgrade cost more than a gas one, but the gap was almost exactly the cost of adding central air on its own.
Visual. Three tiles: all-electric upgrade, gas upgrade, then the cost of adding cooling alone, which lands under the gap.
| All-electric upgrade | $14,754 | 14754 | usd | Less 2021 (LBNL), cost of decarbonization retrofits, lines 2288-L2293 |
| Gas upgrade | $8,786 | 8786 | usd | Less 2021 (LBNL), cost of decarbonization retrofits, lines 2288-L2293 |
| Adding cooling on its own | $5,930 | 5930 | usd | Less 2021 (LBNL), cost of decarbonization retrofits, lines 2288-L2293 |
Cite. Less 2021 (LBNL), archetype projects
11. sc11 · 1:59 to 2:15 document-excerpt
A Canadian model disagrees on the upfront price: it found heat pumps cost more upfront than gas heating with air conditioning, and come out the lowest-cost option for most households anyway, thanks to their efficiency and doubling as the cooling.
Visual. The report passage scrolls in; the higher-upfront-cost phrase is marked.
Cite. Canadian Climate Institute 2023
12. sc12 · 2:15 to 2:32 document-excerpt
Another study adds a catch: heat pumps designed to carry all of a home's heating are often more expensive to install than an air conditioner plus gas furnace, because bigger heating loads need bigger heat pumps, new wiring and sometimes panel upgrades.
Visual. The study passage; the sentence about larger heating loads is marked.
Cite. Wilson 2024, heat pumps for all
13. sc13 · 2:32 to 2:56 data-chart
If you only need a new air conditioner, the gap shrinks: that study says wholesale heat pumps cost only $200 to $500 more than air conditioners of the same size. A cold-climate report quoting NREL's cost database put an efficient heat pump just $370 above an equally efficient central air conditioner.
Visual. Three tiles: the wholesale premium range, then the NREL efficient heat pump and efficient central air costs side by side.
| Wholesale premium over a same-size AC | $200–$500 | 500 | usd | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 185-L191 |
| Efficient heat pump (NREL) | $5,550 | 5550 | usd | CEE 2017, cold-climate heat pumps in Minnesota, lines 1360-L1391 |
| Efficient central AC (NREL) | $5,180 | 5180 | usd | CEE 2017, cold-climate heat pumps in Minnesota, lines 1360-L1391 |
Cite. Wilson 2024, heat pumps for allCEE 2017, citing NREL cost database
14. sc14 · 2:56 to 3:05 data-chart
The study from earlier disagrees, though: its installed medians put the heat pump about 32 percent above central air alone.
Visual. Two tiles: heat pump median, central air median; the gap is visible.
| Heat pump | 6,185 | 6185 | usd | Edwards 2024, inequities in heat pump bill savings, lines 1838-L1854 |
| Central AC alone | 4,684 | 4684 | usd | Edwards 2024, inequities in heat pump bill savings, lines 1838-L1854 |
Cite. Edwards 2024, Table 7.1
15. sc15 · 3:05 to 3:20 document-excerpt
And real installs spread widely: in the first database, a heat pump's price depended most on its size and type, the home's floor area, the efficiency and the climate zone, and ground-source systems cost far more than other types.
Visual. The database passage; the ground-source sentence is marked.
Cite. Less 2021 (LBNL), heat pump costs
16. sc16 · 3:20 to 3:55 data-chart
Then there is the electrical work: in a field test of cold-climate heat pump prototypes at 21 sites, 38 percent needed a new panel. Where electrical upgrades were needed, they alone cost between $3,750 and $8,970 in labour and materials, before the heat pump itself. That was a small test, and a typical panel upgrade on its own is put at $1,954 in the first database's report, plus the wiring for each new dedicated circuit.
Visual. Three tiles build one per sentence: share of field-test sites needing a new panel, the range of electrical upgrade costs, the typical panel upgrade.
| Field-test sites needing a new panel | 38% | 38 | percent | PNNL 2025, DOE Cold Climate Heat Pump Challenge field results, lines 1953-L1976 |
| Electrical upgrades, labour and materials | $3,750 and $8,970 | 8970 | usd | PNNL 2025, DOE Cold Climate Heat Pump Challenge field results, lines 1953-L1976 |
| Typical panel upgrade | $1,954 | 1954 | usd | Less 2021 (LBNL), cost of decarbonization retrofits, lines 3676-L3681 |
Cite. PNNL 2025, cold-climate heat pump field test (21 sites)Less 2021 (LBNL), citing Lane 2019
17. sc17 · 3:55 to 4:13 typography
So against a furnace alone, a heat pump costs more; against a new furnace and air conditioner together it can come out about even, unless it has to be sized up to carry all the heating, and the wiring can add to either.
Visual. Three lines build in turn as they are spoken: costs more, about even, wiring adds.
On screen. Against a furnace alone: costs more / Against a furnace and air conditioner: about even / The wiring can add to either
18. sc18 · 4:13 to 4:21 typography
So what help is left to bring those prices down: which tax credits and rebates still exist?
Visual. The question types on, centred.
On screen. Which tax credits and rebates still exist?
19. sc19 · 4:21 to 4:32 typography
In an earlier video, The Thought Provocateur told viewers "technically these heat pump tax credits based on the bill that was signed are available through 2033".
Visual. Quote card, text only; "through 2033" turns amber as it is spoken.
On screen. "technically these heat pump tax credits based on the bill that was signed are available through 2033"
Cite. The Thought Provocateur video
20. sc20 · 4:32 to 4:44 data-chart
That credit was real: from 2023 it was worth 30 percent of the cost of a qualifying heat pump, capped at $2,000 a year.
Visual. Two tiles: 30 percent of cost, capped at $2,000 a year.
| Of qualifying cost | 30% | 30 | percent | IRS, the 25C home improvement credit, lines 10-L25 |
| Cap per year | $2,000 | 2000 | usd | IRS, the 25C home improvement credit, lines 10-L25 |
Cite. IRS, energy efficient home improvement credit
21. sc21 · 4:44 to 5:00 document-excerpt
But it was cut short: the IRS says the credit is not allowed for any property placed in service after December 31, 2025, so a heat pump installed after that date cannot claim it.
Visual. The IRS table row; the termination date is marked.
Cite. IRS, OBBB energy credit FAQs
22. sc22 · 5:00 to 5:09 typography
The Rebate Report pointed viewers elsewhere: "the tax credit for heat pumps expired, but the rebate program for heat pumps survived".
Visual. Quote card, text only; "survived" turns green as it is spoken.
On screen. "the tax credit for heat pumps expired, but the rebate program for heat pumps survived"
Cite. The Rebate Report video
23. sc23 · 5:09 to 5:26 document-excerpt
Those federal rebates, though, were aimed at low- to moderate-income households and run by each state's energy office. And some states were slow to start: in one state-by-state tracker, Alabama, Alaska and Arkansas had their applications only conditionally approved, with no expected launch date.
Visual. The tracker's state entries; the no-launch-date line is marked.
Cite. NHT 2026, Home Energy Rebates trackerNHT 2026, state entries
24. sc24 · 5:26 to 5:35 typography
Owen Marsh, in a video on what survived, counted "12 states and the District of Columbia" with programs launched as of June.
Visual. Quote card, text only.
On screen. "12 states and the District of Columbia"
Cite. Owen Marsh video
25. sc25 · 5:35 to 5:58 document-excerpt
And on May 29, 2026, the Department of Energy changed the rules: the rebate no longer pays to replace gas or other fossil-fuel equipment, only to upgrade existing electric equipment. North Carolina's energy office, for one, says its program had to make the change by September 1, 2026.
Visual. North Carolina's notice; the fuel-switching line is marked.
Cite. DOE Program Notice 26-2Energy Saver North Carolina
26. sc26 · 5:58 to 6:15 data-chart
Some state and utility programs are generous: in Massachusetts, Mass Save's whole-home rebate is $8,500, or $16,000 at the income-based level, against an average install of $22,000 in its 2022 data.
Visual. Three tiles: average install, standard rebate, income-based rebate.
| Standard rebate | $8,500 | 8500 | usd | Mass Save 2026, air-source heat pump rebates, lines 98-L109 |
| Income-based rebate | $16,000 | 16000 | usd | Mass Save 2026, air-source heat pump rebates, lines 98-L109 |
| Average install (2022 data) | $22,000 | 22000 | usd | Mass Save 2026, air-source heat pump rebates, lines 98-L109 |
Cite. Mass Save, air source heat pump rebates
27. sc27 · 6:15 to 6:28 data-chart
But that is one program: in the first database, which predates today's rules, the median total rebate across its projects was $1,327, about 21 percent of gross project cost.
Visual. Two tiles: median total rebate, and its share of gross project cost.
| Median total rebate | $1,327 | 1327 | usd | Less 2021 (LBNL), cost of decarbonization retrofits, lines 2532-L2536 |
| Of gross project cost | 21% | 21 | percent | Less 2021 (LBNL), cost of decarbonization retrofits, lines 2532-L2536 |
Cite. Less 2021 (LBNL), project rebates
28. sc28 · 6:28 to 6:36 document-excerpt
And a Canadian model found heat pumps there still cost more upfront despite rebates meant to bring capital costs down.
Visual. The report passage; the rebates phrase is marked.
Cite. Canadian Climate Institute 2023
29. sc29 · 6:36 to 6:53 typography
So for a heat pump installed in 2026 there is no federal tax credit, the federal rebate no longer covers switching from gas, and where rebates exist, they usually trim the price rather than erase it.
Visual. Three lines build in turn as they are spoken.
On screen. No federal tax credit / No federal rebate for switching from gas / Rebates trim the price, not erase it
30. sc30 · 6:53 to 7:14 typography
So before you compare quotes, decide what you would otherwise buy: a furnace alone, or a furnace and an air conditioner. Ask every installer up front whether your panel and service can carry the heat pump, and check your state energy office and your utility for rebates before you sign.
Visual. A short checklist builds one line per sentence.
On screen. Decide what you would otherwise buy / Ask about your panel; check rebates before you sign